Real Madrid and ELITE Solar have entered into a new global strategic partnership, establishing the photovoltaic manufacturer as the club’s official solar panel provider. This collaboration unites a prominent sports institution with a leader in clean energy technology to promote sustainability and innovation on a global scale. By leveraging their combined reach, the two organizations aim to engage fans and communities worldwide through initiatives focused on responsible growth. Both parties emphasize that this alliance is rooted in a shared commitment to excellence and a long-term vision for a more sustainable future for the next generation.
Emilio Butragueño, Institutional Relations Director at Real Madrid, noted that the club prioritizes partnerships with organizations that align with their core values and future outlook. Alex Chen, General Manager of ELITE Solar, described the agreement as a reflection of their mutual pursuit of global impact and performance. The partnership is designed to enhance brand visibility while supporting environmental sustainability efforts across various international markets, utilizing the strengths of both entities to drive the transition toward clean, reliable energy solutions.
ELITE Solar, founded in 2005, specializes in high-efficiency photovoltaic solutions for utility-scale, commercial, and industrial markets. With a vertically integrated manufacturing footprint spanning Egypt, Indonesia, Vietnam, and upcoming operations in the United States, the company manages the entire value chain from wafers to solar modules. Real Madrid, a historic sports entity with 124 years of operation, continues to maintain its status as a leading global football brand. Together, the two organizations intend to use this platform to inspire stakeholders and advance their collective mission of fostering innovation and sustainable development.